Mideer is a world-renowned brand that combines toys, art, games and education.It is our mission to give families and children around the world the opportunity to play with our toys.

"Discover, fun, art" is the DNA of mideer. We will do everything we can to encourage children to explore the furthest limits of their imagination, to play the most enjoyable games, and to help them become adults with passion and aesthetic judgment.

Mideer devoted to achieve the concept " Good toy is art." Pay attention to children's needs, combine art creativity and the world's diverse cultures, and cultivate children's multiple intelligences through toys.We respect aesthetic as the highest principle, and  our designs are based on children's psychology and growth.

We combine children education within visual arts, develop children’s identifying ability  in detail, improve their understanding of beauty.